Launching a skincare brand in Malaysia? You’re entering a booming market! But before you celebrate your launch, there’s a critical step: KKM skincare registration. Registering with Malaysia’s Ministry of Health (Kementerian Kesihatan Malaysia, or KKM) ensures your products are safe, effective, and compliant with local laws.
The process can seem overwhelming at first. But don’t worry—this guide breaks it down clearly, step-by-step, to help you confidently navigate cosmetic registration.
🔗 Quick Tip: Want to simplify the entire process? SFJ Beauty expertly handles regulatory approvals for you, so you can focus on growing your brand.
Who Needs to Register Their Products?
Understanding the Scope of Cosmetic Regulations in Malaysia
KKM requires registration for all cosmetics sold in Malaysia, including:
- Facial skincare products
- Sunscreens and lotions
- Makeup and beauty products
- Fragrances
Whether you’re manufacturing locally or importing, registration is compulsory.
Essential 8-Step Blueprint for KKM Skincare Registration
Follow this structured roadmap for smooth registration:
Step 1: Setting Up Your Quest3+ Account
Begin your journey at KKM’s Quest3+ portal:
- Register a new user account
- Fill in your company details clearly
- Verify your email and complete your profile
Quick tip: Save your login credentials securely—KKM uses Quest3+ for all communications.
Step 2: Confirm Product Eligibility & Classification
Ensure your products qualify as cosmetics, not pharmaceuticals, under KKM guidelines:
- Cosmetics enhance appearance without medical claims
- Medicinal claims require pharmaceutical approval (different category)
If unsure, contact SFJ Beauty for expert clarification.
Step 3: Prepare Essential Documentation
Accurate documentation streamlines the process. Use this checklist:
| Document Type | Description |
|---|---|
| Company Registration (SSM) | Business legality verification |
| Product Formula | Detailed ingredients and percentages |
| Label Artwork | Labeling details (front/back) |
| Safety & Stability Reports | Ensures product safety compliance |
| GMP Certification | Compliance with manufacturing standards |
🔗 For detailed information on GMP compliance, read our related guide:
What is GMP Certification and Why is it Important for Skincare Products?
Step 4: Complete Cosmetic Notification Form on Quest3+
Once your documents are ready:
- Log into Quest3+
- Select “Cosmetic Notification”
- Fill out your product details carefully (ingredients, claims, packaging info)
- Submit clearly labeled supporting documents as attachments
Be cautious with product claims—unsubstantiated medical claims can cause rejection.
Step 5: Submission & Fees
KKM registration includes minimal fees:
- Cosmetic notification fee: Approximately RM50 per product variant
- Pay via Quest3+ (online transfer or credit card)
- Keep receipts for future reference
Step 6: Tracking Your Application Status
After submission, keep track of your application status:
- Regularly log in to Quest3+
- Monitor the status (“Pending,” “Approved,” “Requires Info”)
- Promptly reply if further information is requested
Usually, approvals take between 1 to 3 weeks.
Step 7: Post-Approval Compliance
After successful registration, ongoing compliance is crucial:
- Notify KKM of any product changes promptly (formulation, labels, claims)
- Update product labels regularly to comply with KKM standards
- Stay informed about changes in regulations via KKM’s official portal
Step 8: Long-term Product Compliance & Renewal
- Cosmetic registrations don’t expire unless formulation or claims significantly change
- Notify KKM immediately if your product undergoes changes
- Maintain proper records and documentation for potential audits
Common Mistakes & How to Avoid Them
Avoid delays and frustration by preventing these common pitfalls:
- Misclassification: Confirm your product fits KKM’s definition of cosmetics, not pharmaceuticals.
- Incorrect Ingredients List: Follow the International Nomenclature of Cosmetic Ingredients (INCI).
- False or exaggerated claims can cause delays or rejections. Ensure your marketing claims align with KKM guidelines.
FAQs
What is the cost to register cosmetics with KKM?
Cosmetic notification costs approximately RM50 per product.
How long does the KKM approval process take?
Generally, 1-3 weeks, provided your documents are complete and accurate.
Can foreigners register products with KKM?
Consumers prefer waterless products due to environmental sustainability, lower shipping costs, and longer shelf-life.
Can I sell products without KKM registration?
No. Selling unregistered skincare products is illegal and carries heavy penalties.
Do skincare products require renewal after KKM approval?
No, unless significant changes are made to formulation, packaging, or product claims.
Is GMP certification mandatory for KKM registration?
Yes, skincare products must comply with GMP standards as per ASEAN Cosmetic Directive guidelines.
Case Study: How SFJ Beauty Simplifies Product Registration for Clients
Take inspiration from SFJ Beauty’s success story:
A local Malaysian beauty startup recently faced challenges registering their line of skincare products. SFJ Beauty simplified their journey by:
- Providing clear guidance on KKM documentation
- Handling the entire registration process efficiently
- Helping the brand obtain approval in less than two weeks
SFJ Beauty’s expert assistance allowed the startup to launch faster, avoiding costly mistakes and confusion.